In the year 1990, the term digital marketing was coined therefore it’s been the cornerstone of brand awareness for over 30 years. Since computers became a popular household device CRMs (Customer Relationship Management) became a crucial factor in marketing.
However, businesses, especially start-ups, struggled to develop and maintain their business marketing strategies. There are some digital marketing trends that come and go which can affect a company’s sales and revenue. To stay ahead of your competitors, keep reading this post to find more valuable information on marketing strategies for 2022.
1. Use Videos Instead of Text Posts
Videos have become a popular choice of digital consumption and it isn’t losing any momentum. That’s why it’s no surprise that 66% of B2C marketers utilize video marketing. There are many types of video marketing that you can take advantage of such as:
- Tutorial videos
- Video interviews
- Video ads
- Product demos and reviews
- Live stream videos
- Vlogs
Furthermore, since consumers prefer video content you may experience benefits such as a higher ROI and a boost in sales.
2. Update Your Website
Do you know the importance of your website? It gives consumers more information about your company that social media simply can’t match. However, an outdated website can cause a significant drop in your sales. This may prompt you to restructure your business.
A website is a way for you to build your credibility so it’s important to have a site that’s modern and aesthetically pleasing. Most of all, your site must provide a positive user experience. Ensure it’s mobile optimized and make it easy for your visitors to find the information they’re looking for.
3. Creating Self-Service Options
In today’s digital age, consumers want instant gratification. You can create an excellent customer experience by providing a self-service option.
There are companies that are including how-to-videos on their platforms to help their customers with product education. You can also include a knowledge base section on your page that includes answers to frequently asked questions. This eliminates the need to phone or email customer services for answers.
4. Use Automation Digital Marketing for Tasks
To improve workflow and keep your customers happy it’s important to automate some tasks on your website or e-commerce store. Here are some tasks you can automate:
- Social media posts: Part of digital marketing is posting on social media. But this task can get tedious at times. Fortunately, you can create posts and set a time and date when you want to post them so they can get published automatically.
- Notifications: Anytime a customer converts or sends an email you can send an automated reply or follow up email to them.
- Emails: Similar to your social media posts you can automate your emails. Schedule all your digital marketing emails so they can be sent to your contacts without manually sending them.
Automation will save you a lot of time so you can focus on more important business tasks.
5. Email Digital Marketing is Still Relevant
Organizations may question whether email marketing is still relevant. We’re here to tell you that it’s still the most effective digital marketing strategy. According to statistics, in 2022 4.2 billion people are expected to become email users. Use this to your advantage to send out personalized promotions to your subscribers.
6. Membership Programs
The purpose of a membership program is to increase the financial or operational stability of a company. Some of the best membership programs reward loyal customers when they least expect it. Ideally, you want your membership programs to drive massive success to attract or maintain loyal customers.
Here are some membership programs that you can use to help your business thrive:
- Point-based: Customers earn points by making purchases. They can redeem these points for other items they want to buy.
- Cashback: When customers spend a certain amount, they’ll get a certain amount back. This is cash that can be exclusively used at your store.
- Tiered: The more a member spends the higher they move up on the tier to benefit from specific rewards. This usually works well for casinos.
With a proper membership strategy, you can retain customers and build personal relationships with them.
7. Prioritize Foresight in Digital Marketing
Marketing foresight is when a company considers possible and probable futures in the organization’s industry. It’s about identifying new opportunities by creating future-oriented awareness and planning. When you prioritize foresight in digital marketing, you’ll avoid turning bad marketing ideas into catastrophic decisions that can cost your business money.
Foresight utilizes various methodologies such as evaluating your industry for emerging changes in customer behavior. Additionally, you can analyze megatrends and discuss many scenarios that could affect the future of your organization.
8. Influencer Digital Marketing Strategies
Many high-end brands such as MAC, Fendi and Chanel use influencers to market their products. These can be in the form of reviews or tutorials on how to use a product. Influencers that have a large following can improve your brand awareness. It can also help your brand build trust and authority. Influencer digital marketing works well for:
- Clothing brands
- Makeup
- Beauty products
- Food industry
- Entertainment
- Art
- Travel
9. Improve Your Written Content
Whether you write blogs or posts for social media you should always ensure that your content is of the highest quality. Consumers won’t take your brand seriously if your website is filled with grammatical errors and contrived language.
It’s important to be original and authentic when giving your consumers advice in a post. It’s also crucial that your posts are written in a friendly and helpful manner. Improve your written content by:
- Shortening sentences
- Using words that are easy to understand
- Fixing grammar and style
- Write what people want to read
- Always do your research when writing.
When done well, content writing can help your organization flourish. It can help you reach new customers and boost your sales.
10. Search Engine Optimization
Another part of digital marketing that your organization simply cannot function without is a proper SEO strategy. Whether you’re writing blogs, posting videos or writing social media posts you should always include relevant keywords in your content. SEO can improve your online ranking to boost your brand awareness and increase your conversion rate.
Digital Marketing Advice from Daveron Networking
Digital marketing can be difficult for businesses to perfect. There are always going to be challenges but that’s why Daveron Networking is here to assist you. Whether you’re a start-up business or an organization that needs to readjust its digital marketing strategy, we can guide you through the process.
Schedule a call with us today at a time that suits you so we can discuss the best digital marketing plan to help your business thrive!
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