Some employees don’t leave because of the job, they leave due to poor corporate culture. In fact, 43% of employees claim that poor corporate culture was the reason they quit their jobs.
The workforce changes as new generations start entering corporations. This means that corporate culture changes too. Leaders must find new ways to develop a strong culture in their organizations to retain employees and become a powerhouse for customers or clients.
If you want to know how you can change your company culture, then you’ll find valuable information in this article. Read on to find factors that shape cultures in the workplace and how to implement them.
What is Corporate Culture?
Corporate culture is based on values, beliefs and behaviors that determine how management and leaders interact. The working culture is also influenced by additional factors such as:
- – Economic trends
- – National traditions
- – International trade
- – Company size
- – Products and services
- – National cultures
Additionally, the values of organizational culture are based on the following:
- Emotion: What are the appropriate emotions employees and management are allowed to express in a corporate environment? For example, anger may affect a working environment.
- Human nature: Are people proactive or reactive? What are their moral values and are they inherently good or bad? These factors determine how employees, suppliers and customers should be managed and how they interact.
- Productivity and effectiveness: What factors show that a company and its employees are doing well? The company will only succeed if the culture is supported by a business strategy.
There are many different views as to what corporate culture is. It can establish itself in a variety of ways such as:
- – Communication styles
- – Corporate celebrations
- – Leadership styles
Since corporate culture can be difficult to define, businesses may have trouble maintaining their vision and their values. You may need professional assistance from a consultancy agency to help you redefine your corporate culture and maintain it.
Factors that Shape Corporate Culture
Most corporate cultures aren’t that different from one another. For example, companies in different industries such as fast food or construction companies may share the same core cultural values. However, some companies are team orientated while other organizations are driven by revenue. Here are some factors that shape corporate culture:
- – People-oriented
- – Company values
- – Task-oriented
- – Level of urgency
- – The degree of hierarchy
- – Company subcultures such as traditions and rituals
- – Function oriented such as marketing or development
Tips to Build a Strong Corporate Culture
When you have a strong corporate culture, you can support important business objectives. It also promotes professional development and discourages toxic behaviors. Here are tips to help you build a strong culture within your organization.
What is Your Purpose?
The foundation of building a strong company culture is to establish your purpose. Understand why your operation exists and to who your organization provides services to. Your purpose should be authentic and inspirational.
By identifying your company’s purpose, you can work on other aspects of your culture such as communication or how you solve problems. Knowing your company’s purpose is the foundation to developing rapport with your employees and building a positive leadership style.
Define Your Values
Now that you know what your purpose is, you must define your values. To develop a strong culture, employees and management must have the same understanding when it comes to values in the company. These values may include:
- – Honesty
- – Trust
- – Accountability
- – Respect
- – Ingenuity
These are your core values that will help build stronger relationships between employees, management and customers.
Strong Corporate Culture Facilitates the Hiring of Strong Candidates
You can’t develop a strong or positive work culture if you hire low-quality candidates. Candidates that have no work ethic or respect for your core values will affect positive culture. When hiring employees ensure you vet them correctly so you know that they will respect your existing employees, your values, and vision.
Lead by Example
As a manager, you can’t expect employees to respect company values if you don’t abide by the rules and regulations. Managers and CEOs must always lead by example which may include but isn’t limited to:
- – Completing tasks on time
- – Being punctual
- – Respecting employees and peers
- – Managing a crisis calmly
- – Assisting employees when they have a problem
Lack of strong leadership skills can also cause problems within your corporate environment. That’s why it’s important to supply a booklet or document on company regulations so everyone is aware of the rules.
Turn Your Brand into a Cause
Employees may appreciate and respect their organization more if it helps communities. Consider what problems your brand can solve within a community. You may be an organization that does charity work to help impoverished areas. Or you could turn your brand into a cause that helps other organizations with social issues such as climate change.
A Positive Corporate Culture Promotes Job Satisfaction
One of the major reasons employees leave a company is because of a lack of job satisfaction. There are many ways you can create job satisfaction, but you may want to start with the fundamentals such as:
- – Creating a safe space to work
- – Recognizing the importance of ergonomics
- – Not micromanaging employees
- – Allowing employees to make decisions
Other ways you can boost job satisfaction is to provide incentives or invest in training so employees can grow within the company.
Build Strong Relationships with Your Employees
One of the biggest mistakes management makes is by instilling fear into their employees. You don’t want your staff to be scared to approach you when they need to communicate. Build a strong rapport with your employees so they can come to you for council when they need it.
Final Thoughts
Building a strong corporate culture can be difficult if you have employees that are confused about your values. Since your company has employees with different subcultures you may need to re-establish your core values, vision, and purpose. At Daveron Networking we can assist you with developing a strategy so you can strengthen your work culture.
With a powerful work culture, your organization will be able to provide excellent services which in turn will boost your company’s growth. Schedule a call with our team so we can work together to build a positive culture within your organization.
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